Question 1

What is GEO, and how is it different from SEO?

Accepted Answer

Generative Engine Optimization structures a website so AI platforms like ChatGPT, Perplexity, and Google's AI Overviews can understand, trust, and cite it directly in their answers. Traditional SEO competes for position on a results page; GEO competes to be the actual source an AI quotes.

Question 2

How long does a typical project take?

Accepted Answer

Most builds run 1–10 weeks depending on scope. Recipe Spinner, a Laravel and React web app, took about a week to build; Midwest Animal Shelter's full SaaS platform — combining a public adoption site with a complete administrative backend for intake, kennels, donations, and medical records — took about four weeks. We scope a specific timeline once we understand your goals.

Question 3

Do you work with existing websites, or only new builds?

Accepted Answer

Both. This site is itself an example — hanabistudios.com was rebuilt from the ground up specifically for GEO, restructuring existing content around AI-readability rather than starting over conceptually. We also build new platforms from scratch, like Midwest Animal Shelter's adoption and administration system.

Question 4

How do you measure success?

Accepted Answer

It depends on the goal. For Midwest Animal Shelter, success meant processing adoption applications roughly 3× faster than their previous system. For a marketing site, it means measurable Core Web Vitals scores and organic traffic growth. We define the specific metric with each client before the project starts, rather than applying one generic measure to every build.

Question 5

What industries do you typically work with?

Accepted Answer

We take on projects across a wide range of industries rather than specializing in one — our approach applies to any business that depends on being found and trusted online.

Midwest Animal Shelter

The Challenge

What We Built

The Outcome